Allrite Mobility
Allrite mobility became one of New Jersey’s tri-state area authorized mobility scooter dealers. With a constantly changing inventory, and an emphasis on refurbished, used scooters, this project required daily updating to inventory, targeting for social in an age demographic, fast responses to customer inquiries, and eCommerce that would be adaptive for rich SEO and local search spectrum.
Project Details —
Website design & development for a new business. Establish social networks, SEO, BBB setup and application for business accreditation. Installation and set up for eCommerce. Create inventory structure add payment gateways. Photograph and format product images.
Business logo was provided, brand colors; blue, grey and black. Ecommerce integration and set-up of brands as categories carried. Styling of product details for emphasis on technical specifications with pop-up modal “ask about this item” and a quick return to the shop page.
Large call to action section to bring focus for specific range of audience segment. The site’s launch had immediate responses through mobile traffic and via FaceBook messenger. Response time was increased by being about to send specific products links to store inventory.
Client
Allrite Mobility LLC
Services
Website Development
WordPress CMS
Custom Theme
eCommerce
Digital & Print Media
Business letterhead
Contract Creation
Deliverables
Brand Identity
Content Creation
Creative Direction
Photography
Product Images
Graphic Design
Print Media
Social Networks
Other
SEO
Google Analytics
Google Business
Social Media
BBB Setup
FaceBook Seller
Development & Sign Off
Site Images —
Large CTA section were used to target the age range of the specific traffic. Easy navigation and brand reinforcement. Product information and prices were formatted to remain larger for mobile devices. Store location links open a second window for GPS driving direction.
Additional Notes On Project —
This project was for web development, design, branding and launch. After a three month window from the initial launch the site was handed off to client’s IT team.
